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How to Separate Yourself from the Soft Wash Competition

Whether you’re serving properties that employ hundreds or house a single family, building a reputation as a solid soft washing contractor pays. If you’re looking for ways to elevate your business and stand out from the competition, take these tips to heart:

Know why soft washing is important to your clients – and make sure they know!

This might seem like an obvious one, but customers want to know that their property is in good hands. Soft washing uses less surface abrasion, and it doesn’t have the impact that you get from conventional power washing. It’s a good fit for siding and shingles, which should be spared excess pressure whenever possible.

Your customers should know why you offer soft wash solutions. This doesn’t just protect their home: It also demonstrates that you have their property’s best interests at heart.

Use industry-grade soft washing equipment and cleaners

The market is flooded with soft washing equipment – but that doesn’t mean that all of it holds the same quality. Your pressure washing equipment should always include soft wash machines that are sourced from a reputable company.Equally important? Chemical applicators that can remove mold, mildew, dirt, algae, and other buildup.

The best contractors carefully select their cleaning agents to make sure that they’re bringing the best stains and debris removal to the customers they serve. It’s also a good marketing technique, and provides you an opportunity to share with your clients why your equipment and cleaning detergents stand out from those used by your competitors.

Market the importance of insurance, membership, and other perks that make you stand out

Even with the most capable companies, accidents can happen. It’s important for customers to know that they’re always in safe hands.

If you’re a member a soft washing organization or have received any special training, make sure to market it. It provides credibility and highlights your solid reputation as an industry leader in soft wash solutions.

Offer references or testimonials

Satisfied clients are the best measure of a solid soft wash provider. Share testimonials with potential customers to demonstrate how valued you are by the properties you serve.

With these best practices to guide you, you can be the top soft wash contractor in your community. If you have any other questions about soft washing success, ask the experts at! If you want to take next step to better improve soft washing try our online Roof Washing course 

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