Can you believe it’s been half a century since the Hinderliter family started selling pressure washers way back in April 1973? Time sure flies when you’re having fun, or in this case, when you’re busy helping businesses clean dirty surfaces!
Since then, POWERWASH.COM, North America’s foremost distributor of pressure washing equipment, has firmly established itself as a leading business in the industry. The company underwent a remarkable transformation under the leadership of Michael Hinderliter, who took over operations in 2009 and rebranded the company in 2010 with a shift to e-commerce and internet-based operations.
With a 50-year history of excellence, POWERWASH.COM has grown its presence and expanded its reach across the continent. Boasting a robust network of suppliers, the company has developed long-standing partnerships, which have been instrumental in delivering the highest quality products to customers.
As they celebrate their 50th anniversary, we want to take a moment to reflect on all the history and achievements that got them here. And we can’t wait to see what the future holds for this incredible company.
Legacy: Family-Owned 50-Year History
Robert Hinderliter‘s entrepreneurial journey began in April 1973 when he started selling pressure washers. He delivered his first mobile power wash rig for another contract cleaner. Eventually, he founded Mobile Enterprises, which grew to 26 employees, five mobile power wash units, and over $1,000,000 in sales. A decade later, Robert sold the company to focus exclusively on the pressure washer distribution business.
In 1992, Robert founded Power Washers of North America (PWNA), a national trade organization for Power Wash Contract Cleaners, addressing the industry’s environmental and cosmetic cleaning issues. In 2010, Robert sold RHASCO Cleaning Systems to his son, Michael Hinderliter, ushering in a new era for the company. Robert’s passion for the industry remained undiminished. He continued to be active in the field as a speaker, writer, and author of numerous articles on mobile power washing, even creating VHS how-to videos for pressure washing businesses.
Becoming POWERWASH.COM: Past to Present
Michael, an unceasing innovator and dedicated pressure-washing professional, rebranded RHASCO Cleaning Systems in 2009 and founded POWERWASH.COM. He was the first contract cleaner in the Dallas/Fort Worth Metroplex to obtain certification for Correct Environmental Washing Procedures and the first mobile washer to obtain a Sanitary Sewer Discharge Permit, showcasing his commitment to environmental responsibility.
Under Michael’s leadershipPOWERWASH.COM has grown into a national supplier of pressure washing equipment, parts, chemicals, courses, seminars, and training videos. As an instructor at the Power Wash Academy, Michael stresses the importance of management training, believing that managing time, money, and employees is crucial to pressure-washing business success.
Today, POWERWASH.COM is under the leadership of Christopher Blann, who became CEO in 2021. He is a strategic leader with 30 years of retail and e-commerce business experience who shares Michael’s passion for delivering exceptional customer service and accelerating business growth. Blann is committed to the principles of Kaizen, meaning “continuous improvement,” and has an entrepreneur’s heart, ensuring that POWERWASH.COM will continue to thrive and innovate in the pressure washing industry.
Evolving With the Times
To keep up with changing times and evolving customer expectations, POWERWASH.COM has transformed operations and shifted goals. Let’s take a closer look at how these changes have helped POWERWASH.COM become the leading distributor it is today.
Moving Toward a Digital Medium
Michael understood that establishing a strong digital footprint was crucial for POWERWASH.COM’s expansion. Michael’s foresight in recognizing the value of search engine optimization was pivotal in the 2010 rebrand to POWERWASH.COM. This change reflected his desire to keep up with changing times and move into eCommerce, growing a strong digital footprint for the company. POWERWASH.COM is now known for its pressure washing products, training, and distribution to other companies. Michael’s legacy as the driving force behind its success will continue to be felt as the company evolves.
Embracing Change: Communications and Growth
The digital age changed how companies needed to interact with their customers, and POWERWASH.COM quickly adapted. The shift towards technological innovations resulted in a need for more efficient and effective customer communication. Instead of relying on monthly catalogs, POWERWASH.COM began to send their loyal customer base weekly newsletters and promotional updates. This increased the frequency of communication and helped keep customers engaged and informed, subsequently leading to increased sales and brand growth.
Expanding on an Extensive Supplier Network
POWERWASH.COM is a top-performing business in its industry, and its success can be attributed in part to its strong network of suppliers. What’s unique about POWERWASH.COM is that they have maintained close partnerships with several suppliers for over 50 years. With lasting relationships at their side,POWERWASH.COM is now also looking to expand its operations to include a more comprehensive omnichannel approach. By embracing this new direction, POWERWASH.COM is poised to continue its legacy of success and innovation in the pressure washing industry.
Everything Pressure Washing: A One-Stop-Shop
POWERWASH.COM is a one-stop shop for customers, providing exceptional products and a wide range of competing options to ensure customers can access the best. The company’s unwavering commitment to customer satisfaction goes beyond products, and its philosophy centers around providing the right tools for pressure washers to grow their businesses. The focus on customer excellence has helped the company cultivate a loyal and trusting customer base. Check out Power Wash Academy for helpful courses and training for those in the pressure washing industry.
The Benefits of Being Family-Owned
Being a family-owned business has many benefits, including a more intimate and personal culture, a focus on family values, and a long-term vision for the company. These benefits are reflected in how the company operates and the relationships built with customers and employees.
POWERWASH.COM promotes:
- A personal and customer-centric company culture
- Focus on family values
- The long-term vision for the company and businesses in the sector
- Strong relationships with customers, employees, and suppliers
As a family-owned company, POWERWASH.COM has a unique culture that creates a warm environment, attracts top talent, and builds lasting customer relationships, creating a legacy that will last for generations.
Looking Forward: What the Future Holds
POWERWASH.COM is determined to stay ahead of the curve and ensure continued industry growth and success. To achieve this, the company invests in various areas, primarily focusing on expanding the customer base through an omnichannel strategy. POWERWASH.COM continuously adds new brands and products to the website, providing clients with a wider range of options beyond just their own. The ultimate goal is to increase customer satisfaction and loyalty while attracting new customers to the brand through a seamless and efficient shopping experience.
Why Pressure Washers Choose POWERWASH.COM
The dedicated and knowledgeable staff sets the company apart from others in the industry. With years of experience and a wealth of industry knowledge, the in-house team can provide unparalleled service and support to clients. POWERWASH.COM takes pride in being a supplier of equipment and chemicals and an educational resource invested in customers’ success.
POWERWASH.COM offers:
- Experienced and knowledgeable staff
- Unmatched industry expertise
- Supplier of equipment, chemicals, and education
- Invested in the success of our customers
- Passionate about helping others
Key Takeaways:
- POWERWASH.COM, North America’s foremost distributor of pressure washing equipment, firmly established itself as a leading business in the industry.
- In 1992, Robert founded Power Washers of North America (PWNA), a national trade organization for Power Wash Contract Cleaners, addressing the industry’s environmental and cosmetic cleaning issues.
- Michael rebranded RHASCO Cleaning Systems during the takeover in 2009 and founded POWERWASH.COM. He has a long-standing history of innovation and dedication to the pressure-washing industry.
- The company’s rebranding in 2010 as POWERWASH.COM was a pivotal move that reflected Michael’s desire to keep up with the changing times and move into e-commerce.
- POWERWASH.COM wants to expand its operations to include a more comprehensive omnichannel approach.
- POWERWASH.COM continuously adds new brands and products to the website, providing clients with a wider range of options beyond just their own. The ultimate goal is to increase customer satisfaction and loyalty while attracting new customers to the brand through a seamless and efficient shopping experience.
Get Started With POWERWASH.COM
POWERWASH.COM is passionate about helping clients achieve their goals and providing them with the tools and resources they need to succeed. Celebrate the 50th anniversary as a family-owned business by checking out the shop! Access everything you need to run a successful pressure washing business – from tips and hoses to pressure washers; they got you covered! Click the link and get started today!
